Design Pavilion, Times Square
In 2018 we deployed The Arc in Times Square for Design Pavilion and NYC x Design. Designed in collaboration with industrial designer, Harry Allen, the custom-made inflatable structure was the focal point of the city-wide festival celebrating all things design.
The high ceiling and alternating clear panels in The Arc makes for a cathedral-like, bright interior. This transparency helped the space come alive at night in Times Square, bathing in the light from the surrounding digital billboards, for a more immersive feeling.